Prague-Based Label SOTC Aims to Challenge Current Fashion Culture

SOTC (Sperm On The Clothes) is a Prague-based label established by Jakub Ra and Michaela Mazalová.

The main idea of SOTC is to spark conversations in relation to the current fashion industry– blurring the boundaries between art and something as common as buying bread in a supermarket. They attempt to challenge the Fashion Industry's politics, as they plan towards installations in the near future aimed towards hacking the "classic, boring presentation of the current Fashion Week".

The SOTC project attempts to capture the intangible human entity that emerges from the common life of the creators Jakub and Michaela; energy which can not be defined.

SOTC is preparing for their first IRL gathering; a combination of a showroom, dance experience, meditation, and screening– the final date is TBA on their Instagram page @spermontheclothes .

http://spermontheclothes.tumblr.com/